【丝路话语】“指尖”连山海 “甘味”香飘远

Core Viewpoint - The launch of the "Guanwei" live streaming competition and the establishment of the "Guanwei" e-commerce live streaming base in Hangzhou signify a new era of agricultural brand upgrading and regional collaboration, leveraging digital economy to reshape rural revitalization pathways [1][2]. Group 1: Agricultural Brand and Digital Economy - The "Guanwei" brand represents the unique agricultural products of Gansu, which have historically been undervalued due to geographical barriers, but live streaming has created a new value evaluation system for these products [1][2]. - Live streaming allows consumers to connect with the details of agricultural products, including production environments and the stories of producers, enhancing trust and willingness to pay [1][2]. Group 2: Cultural Integration and Collaboration - The competition promotes a new type of agricultural "harvest" by integrating cultural memory, ecological wisdom, and craftsmanship into the agricultural sector, moving beyond mere material production [2]. - The collaboration between Hangzhou and Gansu represents a shift from traditional support models to a new paradigm of resource complementarity and mutual value activation through digital economy [2][3]. Group 3: Long-term Sustainability and Challenges - The success of the initiative is not solely measured by immediate sales but by the ability to confirm the modern value of traditional agricultural practices and ensure sustainable development [3]. - Challenges such as homogenized competition and over-reliance on personal branding in live streaming could threaten the long-term development of the "Guanwei" brand, emphasizing the need for a focus on quality and ecological maintenance [2][3].