优益C的跨年“反卷”，不强流量坑位，只占心智高位

Core Insights - The article discusses the collaboration between 优益C and 与辉同行 for the 2026 New Year's Eve concert, highlighting their shared values and marketing strategies aimed at resonating with Chinese culture and consumers [1][2]. Group 1: Brand Collaboration - 优益C and 与辉同行 have a common brand essence focused on exploring and promoting Chinese culture and local resources, which enhances their marketing effectiveness [1][2]. - The partnership aims to create a win-win situation by leveraging each brand's strengths, particularly in the context of a culturally rich New Year's Eve event [1]. Group 2: Audience Focus - Both brands target a similar demographic of urban women aged 25-40 who are culturally engaged and responsible for family purchasing decisions [3]. - 优益C is expanding its consumer engagement through various experiential marketing strategies, including events that connect consumers with nature and culture [3]. - 与辉同行 is building a cultural IP matrix to cater to diverse consumer needs, making cultural experiences more accessible and relatable [3]. Group 3: Quality Pursuit - 优益C is committed to high-quality probiotics, achieving a survival rate of 99.9% for its proprietary strain PC-01, and emphasizes cultural attributes in its branding [4]. - 与辉同行 collaborates with cultural institutions to enhance its brand value through cultural empowerment, showcasing traditional arts and heritage [4]. - The New Year's concert serves as a platform to promote national cultural heritage, reinforcing 优益C's mission as a responsible Chinese brand [4]. Group 4: Future Expectations - Both brands are dedicated to continuous improvement and innovation, aiming to integrate their products and content into the daily lives of Chinese consumers [5]. - There are expectations for the collaboration to yield even more significant results and surprises in 2026 [5].