“超级皖・青春市集”燃动合肥,赛事IP赋能青春经济
Xin Lang Cai Jing·2025-12-31 15:53

Core Viewpoint - The "Super Anhui Youth Spring Market" is set to open on December 31, 2025, in Hefei, integrating various cultural and technological elements to create a vibrant youth celebration during the New Year holiday [1]. Group 1: Event Overview - The market is organized by the Anhui Provincial Youth Federation and other local youth organizations, leveraging the influence of the "Super Anhui" brand to attract visitors [1]. - The event features 29 themed tents and 35 trendy points, divided into seven distinct thematic areas, showcasing local agricultural products, intangible cultural heritage, and innovative technology [3][5]. Group 2: Thematic Areas - The "Youth Power in Agriculture" exhibition area highlights geographical indication agricultural products and includes a live-streaming sales section to promote local goods [3]. - The "Intangible Cultural Heritage Experience" area presents traditional crafts such as Huizhou wood carving and Xixian embroidery, alongside trendy derivative products created by young designers [3]. - The "Creative Arts" display area features calligraphy activities where youth can write New Year blessings, while the "Technology Interaction" area showcases AI experiences and robotics [5]. Group 3: Community Engagement - The market promotes a "traffic attraction + consumption conversion" model, utilizing special tourism and dining coupons to stimulate the local economy [7]. - Evening performances by local bands and cultural groups, including lion dance and Huangmei opera, create a lively atmosphere, while a youth night school offers various educational activities [7].

“超级皖・青春市集”燃动合肥,赛事IP赋能青春经济 - Reportify