时隔40年的历史呼应:中国汽车开启“技术换市场”时代
Xin Lang Cai Jing·2025-12-31 16:00

Core Insights - The Chinese automotive export sector has shown stronger-than-expected performance in 2025, with a cumulative export volume of 7.33 million vehicles from January to November, representing a year-on-year increase of 25.7%, primarily driven by a 62% increase in new energy vehicle exports to 3.01 million units [1][9] - The export forecast for 2025 is set at 8 million vehicles, surpassing earlier predictions of a mere 10% growth due to geopolitical pressures and tariff challenges [1][9] - A significant shift in export markets and innovative export models is emerging, with Chinese automakers aggressively targeting Europe while rapidly expanding into emerging markets [1][9] Export Trends - The growth engine for exports is shifting from pure electric vehicles to hybrid models, which are gaining momentum in response to high tariffs on electric vehicles [3][11] - Traditional markets are evolving, with emerging markets in Southeast Asia, Africa, the Middle East, and South America witnessing a rise in market share for Chinese vehicles, particularly in Mexico [3][11] - The localization of production is intensifying, with several Chinese automakers establishing overseas factories, marking a deepening of the "global manufacturing, global selling" model [4][12] Strategic Developments - The collective overseas expansion of the automotive supply chain is a key strategic trend, with major battery suppliers like CATL and Guoxuan High-Tech establishing global production and recycling systems [5][13] - The export model is transitioning from merely selling vehicles to a collaborative output of technology, standards, and supply chains, indicating a qualitative upgrade in exports [5][13] - By the end of the 14th Five-Year Plan, it is projected that China's overseas automotive production and sales will exceed 12 million units, increasing the global automotive products' "Chinese content" [5][13] Challenges Ahead - The automotive industry is entering a phase of deep global layout, driven by internal market pressures and external geopolitical dynamics, with a focus on deep localization strategies [6][14] - The year 2026 is anticipated to present high-level challenges, particularly in navigating stringent compliance requirements in the European market, which will be crucial for brand establishment [7][15] - New EU regulations on materials, recycling, safety, and carbon emissions will impose stricter standards on Chinese automakers, potentially increasing export costs [7][15] Innovation and Collaboration - Companies are adopting innovative models to mitigate risks associated with entering the European market, such as partnerships with leading global suppliers to facilitate collaboration with European automakers [8][16] - There is a growing trend of European countries negotiating "technology for market" agreements, recognizing the challenges in catching up with Chinese advancements in new energy and smart technologies [8][16] - Predictions indicate that Chinese automotive exports will continue to grow in volume and undergo structural changes, emphasizing the need for companies to convert technological advantages into sustainable business success and brand value [8][16]