从“潮玩小镇”迈向“潮创小镇”，东莞石排有何新打法？

Core Insights - The "New Year National Trend Creative Play Exhibition" in Dongguan aims to enhance B-end industry expansion and boost C-end consumer demand through five key highlights: new product launches, content debuts, company exhibitions, stage play premieres, and brand openings [1][15] Group 1: Event Overview - The exhibition is themed around resource gathering, development planning, atmosphere creation, and year-round sustainability [1] - The event features a matrix of "five major theme pavilions + full-chain scenarios" to connect B-end industry resources and enhance C-end consumer experiences [4] Group 2: Economic Impact - The "Manga Expo" held in Shipaizhen has generated an online and offline sales volume of 180 million yuan (approximately 25.5 million USD) since its inception [3][13] - The event is expected to attract around 342,000 visitors, effectively integrating creative and manufacturing strengths in the toy industry [13][15] Group 3: Future Plans - The Shipaizhen Manga Center plans to implement a "1+4+12" annual operation system, featuring a flagship international animation expo and four seasonal theme exhibitions, along with monthly activities to maintain consumer engagement [6][11] - By 2026, the center aims to become the largest and most diverse toy selection center in the country, promoting continuous B-end industry connections and innovative C-end consumer experiences [8] Group 4: Investment and Development - An investment of 18 million yuan (approximately 2.5 million USD) is planned to support the ongoing operations of the park and enhance the local toy industry ecosystem [9][11] - The focus will be on attracting quality toy enterprises and enhancing the overall industry ecosystem through improved services and support for key business needs [11][15]