上海开启“跨年迎新季”

Core Viewpoint - Shanghai is launching a "New Year Celebration Season" that invites citizens and tourists to experience the unique charm of celebrating the New Year in the city, featuring a blend of traditional and modern activities [1] Group 1: Event Overview - The "New Year Celebration Season" will run from December 30 to March 3, 2016, covering major holidays such as New Year's Day, Spring Festival, and Lantern Festival [1] - The event will include hundreds of activities focusing on four dimensions: rich Chinese New Year flavor, global goods supply, promotional pricing, and beautiful photo opportunities [1] - Over 300 activities are planned for New Year's Day, including 132 cultural performances, 13 concerts, and 134 exhibitions [1] - During the Spring Festival holiday, nearly 400 activities will take place, featuring over 120 cultural performances, multiple concerts, and around 60 major exhibitions [1] - Additionally, there will be 19 national-level sports events scheduled [1] Group 2: Thematic Strategies - Shanghai has developed eight thematic strategies to enhance the New Year experience, including "First Trip of the New Year," "First Run of the New Year," "Celebrating the New Year in Ancient Towns," "Lantern Festival Celebrations," "Exciting Performances," and "Viewing Major Exhibitions" [1] - The city will release five customized lists to cater to different demographics, including a "National Trend List" for young people, a "Family Outing List" for parents, a "Romantic List" for couples, a "Reunion List" for seniors, and a "Local List" for inbound tourists [2] - Various promotional strategies will be implemented to provide cost-effective holiday experiences, including "Hotel + Itinerary," "Ticket Bundles," "Discount Coupons," and "Invoice Lottery" [2]