重新定义“跨年饭”

Core Viewpoint - The "New Year's Eve Dinner" has evolved into a micro-celebration that integrates social, emotional, and cultural experiences, reflecting a shift in consumer demand from resource acquisition to experiential enjoyment [1] Group 1: Characteristics of "New Year's Eve Dinner" Consumption - The rise of scene-based consumption emphasizes experiential value over the product itself, with consumers willing to pay a premium for immersive experiences that include visual, auditory, and emotional elements [2] - Localized and nearby consumption trends are increasing, with "micro-vacations" becoming the norm as consumers seek to celebrate New Year's Eve in familiar environments while discovering new experiences [2] - There is a growing demand for cultural recognition and deep participation, moving from superficial experiences to emotional resonance and knowledge acquisition, as seen in themed dining experiences that reflect local history and culture [3] Group 2: Industry Response to "New Year's Eve Dinner" Trends - The industry should focus on refined operations to meet diverse consumer needs, offering targeted packages for different demographics such as couples, families, and seniors [4] - Cultural empowerment should be deepened to create unique regional dining experiences that tell local stories and reflect cultural heritage, enhancing the appeal of "New Year's Eve Dinner" [4] - Promoting industry collaboration is essential to build a comprehensive consumption ecosystem, integrating dining with shopping, transportation, accommodation, and entertainment to enhance consumer convenience and experience [5]