彻底卖爆了！“疯掉了，像不要钱一样”，有人全部换成黄金……

Core Insights - The article highlights the vibrant consumer activity in Shanghai on New Year's Eve, emphasizing the city's role as an international consumption hub with significant shopping events and promotions [1][3]. Group 1: Consumer Behavior - Consumers are actively participating in shopping events, with many queuing early in the morning to obtain discount vouchers, such as the 800 yuan off 300 yuan coupon, which sold out within ten minutes [1][3]. - The excitement around shopping is evident, with consumers expressing joy in obtaining vouchers and making purchases, particularly in the jewelry sector [3][11]. Group 2: Retail Promotions - Various merchants, including traditional brands and modern retailers, extended their operating hours to enhance nighttime shopping experiences, contributing to increased consumer spending [5][17]. - The jewelry sector, particularly in the First Eight Hundred Partners shopping center, saw a surge in demand, with significant sales recorded shortly after opening [7][15]. Group 3: Sales Performance - The price of gold jewelry has decreased to 1363 yuan, down from a previous high of 1400 yuan, which has stimulated consumer purchases, leading to a notable increase in sales volume [8][17]. - The First Eight Hundred Partners reported that sales exceeded 100 million yuan by 11 AM on New Year's Eve, with gold jewelry sales increasing by approximately 30% year-on-year [17].