参考消息特稿|“中国IP”群体崛起展现跨文化吸引力

Core Insights - The article highlights the rise of "Chinese IP" on the global stage, showcasing its strong cross-cultural appeal and adaptability in various forms of media and consumer products [1][2][3]. Group 1: Market Expansion - In 2025, "Chinese IP" is expected to shine globally, with significant events like the appearance of LABUBU at the Macy's Thanksgiving Day Parade, marking a milestone for Chinese brands in international markets [2]. - Bubble Mart has expanded its presence to over 60 physical stores and 100 robot stores in the U.S. since starting its overseas expansion in 2018, covering more than 20 countries and regions [2]. - The Americas market for Bubble Mart saw a revenue increase of over 1200% year-on-year in Q3 2025, indicating a rapid growth trajectory [5]. Group 2: Cultural Integration - LABUBU's success reflects a shift in global perceptions of Chinese culture, moving beyond traditional symbols to a more dynamic representation of Chinese creativity and diversity [2][5]. - The international appeal of brands like Laopuhuang, which combines traditional craftsmanship with modern aesthetics, has led to a significant increase in overseas revenue, with a 455.2% year-on-year growth in the first half of 2025 [5][7]. - The "China Travel" initiative has gained traction, with 15.89 million foreign visitors from January to August 2025, a 52.1% increase year-on-year, showcasing a growing interest in Chinese culture [7]. Group 3: Evolution of Chinese IP - The journey of "Chinese IP" has evolved from "borrowing ships" to "building ships," and now to "leading ecosystems," indicating a maturation of China's cultural output [8][12]. - The initial phase focused on traditional content and copyright licensing, while recent developments have seen a shift towards creating original content and platforms for global audiences [9][11]. - The emergence of platforms like ReelShort and others for short dramas signifies a new phase where Chinese companies are replicating successful cultural models abroad [11]. Group 4: Economic and Technological Support - The growth of "Chinese IP" is supported by China's economic development, technological innovation, and a robust entertainment consumption demand [12][15]. - The cross-border e-commerce sector has seen significant growth, with imports and exports reaching approximately 2.06 trillion yuan in the first three quarters of 2025, a 6.4% increase [15]. - The strong manufacturing capabilities in China provide essential support for the production of high-quality cultural products, enabling brands like LABUBU to meet global market demands effectively [15][16].