Xin Hua She·2026-01-01 01:33Group 1 - McDonald's has opened its first store in Qinghai, completing its coverage in all provincial-level administrative regions in China after 35 years of operation [1][3] - The Qinghai store features a drive-thru model, catering to local consumer preferences and is part of a broader strategy to expand in the region [3][4] - The opening of McDonald's in Qinghai is seen as a reflection of the ongoing "first store" economy, with local government initiatives supporting international brand entries [4] Group 2 - Chinese brands like Mixue Ice City and Bawang Tea are increasingly expanding internationally, marking a shift towards a dual market strategy of "bringing in" and "going out" [4][9] - Mixue Ice City has opened its first store in Hollywood, USA, and has established a presence in 12 countries with over 4,700 overseas outlets [4][5] - Bawang Tea has successfully entered the U.S. market, achieving significant sales on its opening day, and has over 200 international locations [5] Group 3 - The entry of international brands like McDonald's has historically been viewed as a symbol of urban development in China, but consumer perceptions are evolving towards valuing product quality and experience over brand origin [10][11] - The Chinese consumer market is transitioning from scarcity to diversity, with local brands like Luckin Coffee gaining market share through innovative business models [11] - The narrative of Chinese brands moving towards global markets signifies a shift from being a "follower" to becoming a "leader" in the global economy, showcasing China's confidence in its cultural and economic value [11][9]