“红色+”推动文旅产业发展

Core Insights - The article discusses the integration of red tourism with modern cultural and tourism industries through digital technologies, enhancing the development and utilization of red resources since 2025 [1] Group 1: Development of Red Tourism - Red tourism has been experiencing comprehensive, sustainable, and rapid growth, supported by the extension of the red cultural industry chain and the use of advanced technologies like big data, AI, and VR [1] - Significant improvements have been made in smart scenic areas and immersive experience scenarios, with technologies such as AR/VR and holographic projection enhancing visitor interaction and emotional engagement [1] - Online platforms have been established for many red venues, offering virtual exhibitions and live broadcasts, while big data analytics are used to provide personalized content recommendations [1] Group 2: Challenges in the Industry - There are existing issues in the development of the red tourism industry, including ineffective sharing of digital resources, lack of a standardized system, and unclear relationships between technology and content [2] - Some projects exhibit a tendency to prioritize technology over the cultural and spiritual values of red culture, and outdated marketing strategies do not meet the needs of the digital age [2] Group 3: Future Strategies - The industry should focus on building a sustainable development ecosystem for red tourism, establishing a national digital standard system to break down data silos and promote resource sharing [3] - Emphasis should be placed on the organic integration of technology and content, with collaboration among historians, educators, and technical experts to ensure that technology serves the interpretation of red cultural values [3] - Development strategies should focus on deep exploration of specific cultural resources using AR/VR and narrative-driven digital experiences to create immersive emotional connections for visitors [3] Group 4: Marketing and Engagement - Operators should create an online and offline marketing matrix, utilizing social media, live streaming, and short videos to continuously produce quality red digital content [4] - Engaging activities such as online check-ins, knowledge competitions, and discussions should be organized to promote the highlights of digital experiences as core selling points [4] - Modern information technologies like big data and AI should be leveraged for the intelligent protection of red cultural relics and the smart operation of red scenic areas, enhancing visitor experiences [4]