不止滑雪!看新疆冬游跨界新玩法
Xin Hua She·2026-01-01 02:04

Core Viewpoint - The article highlights the transformation of Xinjiang's winter tourism, showcasing the region's rich ice and snow resources that are now attracting a growing number of visitors and boosting local economies through various winter sports and cultural experiences [1][10]. Group 1: Tourism Growth and Activities - The Altay region, known as the "origin of human skiing," has become a favorite for skiing enthusiasts, with over 770,000 visitors recorded since the 2025-2026 snow season due to promotional activities like "free skiing with flight tickets" [2]. - The Narat scenic area has seen a significant increase in winter tourism, with 11,000 visitors from December 20 to 23, marking a 171.99% year-on-year growth [8]. - The integration of various activities, such as skiing, cultural experiences, and local cuisine, is creating a "winter micro-vacation" model that enhances visitor engagement and spending [7]. Group 2: Cultural and Local Experiences - Visitors to the Qinggeli Wolf Mountain International Ski Resort can engage in unique cultural experiences, such as feeding wolves and watching traditional performances, which enrich the overall tourism experience [5]. - The traditional craftsmanship of making fur skis is gaining popularity, with local artisans reporting daily incomes of over 500 yuan from tourists purchasing handmade products [6]. - The promotion of horse culture in the city of Zhaosu is becoming a key driver for winter tourism, with activities like "watching horses in the snow" attracting significant interest from visitors [6]. Group 3: Economic Impact - The winter tourism boom is positively impacting local economies, with the Banfangou Town strawberry picking garden extending its hours to accommodate ski visitors, achieving weekend sales of up to 80,000 yuan [7]. - The Bozhou Hot Spring County has seen a 100.91% increase in visitors and a 191.58% increase in total spending from November 1 to December 27, indicating a strong demand for "ice and snow + health" tourism products [10]. - The overall strategy of transforming seasonal tourism into year-round engagement is evident, with various regions in Xinjiang leveraging their unique offerings to attract and retain visitors [12].