“惠享四季·购在陇原”2026年甘肃省促消费活动启动

Core Viewpoint - The province is launching a year-round consumption promotion initiative titled "Enjoy Four Seasons · Shopping in Longyuan," aimed at enhancing economic development through collaborative efforts among government, banks, and enterprises, while optimizing the consumption environment and enriching quality supply [1] Q1 Summary - The first quarter focuses on integrating traditional festivals with emerging business formats to stimulate spring consumption, featuring activities like online New Year goods festivals and promotions for agricultural products [2] - Initiatives include a "one-stop" shopping experience for New Year goods, encouraging the replacement of old appliances, and organizing invoice lottery activities to protect consumer rights [2] - Ice and snow events are also highlighted, with activities such as the "Ice and Snow Carnival" to further boost consumption [2] Q2 Summary - The second quarter emphasizes financial empowerment and summer consumption, introducing initiatives like interest-free installment plans and immediate subsidies in key sectors such as automotive and home appliances [3] - Activities include holiday shopping promotions and green smart appliance sales, alongside a focus on showcasing local products at the sixth China Consumer Expo [3] - The aim is to invigorate summer consumption and expand consumer experiences [3] Q3 Summary - The third quarter leverages large exhibitions and events to enhance both goods and service consumption, with a focus on the Provincial Sports Games and the Lanzhou Fair [4] - Development of derivative products related to the sports event, such as sports gear and wellness packages, is planned to promote related consumption [4] - The China International Fair for Trade in Services will feature a "Gansu Services" exhibition area to boost service consumption quality and expansion [4] Q4 Summary - The fourth quarter centers on winter and ice-themed consumption, creating a "snow + warmth" multi-dimensional consumption system [5] - Activities include promoting winter tourism experiences that combine ice sports with wellness services, and addressing winter living needs through various consumer initiatives [5] - The integration of online and offline sales channels is emphasized, with plans for special exhibitions and promotions to enhance market supply during the winter season [6]