科技让文旅更沉浸

Core Insights - In 2025, driven by policy guidance, technological evolution, and market demand, the cultural and tourism industry is expected to see significant advancements in "culture + technology" and "culture + education" through three key development directions: the emergence of new cultural infrastructure like digital cultural centers and museums, the upgrade of scenario-based services centered on immersive experiences and smart tourism, and the deep reconstruction of educational paradigms featuring AI-driven learning and teaching [1][3][5] Group 1: Digital Infrastructure Development - The implementation of the "Basic Requirements for Digital Cultural Centers' Resources and Technology" in April 2025 marks a new phase of standardization and normalization in the digital construction of cultural centers [3] - Various cultural centers across the country are actively engaging in digital construction, exemplified by Beijing's digital cultural center, which added 13 new activity sections in 2025, achieving 7.188 million clicks throughout the year [3] - Dongguan's "Cultural Guanjia" digital service matrix serves as a model for national digital cultural center construction, characterized by wide coverage, equal access, and standardization [3][4] Group 2: Resource Innovation and Protection - The "Digital Dunhuang: Open Material Library" created by the Dunhuang Academy showcases the innovative use of digital resources, combining cultural heritage with blockchain technology to ensure traceability and verification of material usage [4] - This initiative not only facilitates the regulated circulation of Dunhuang culture but also simplifies the authorization process for related works, fostering a healthy creative ecosystem [4] Group 3: Scenario-Based Service Revolution - The State Council's implementation opinion in November 2025 emphasizes accelerating the application of digital technology in the cultural and tourism sectors, enhancing digital performances, arts, and immersive experiences [5] - The emergence of a new consumption ecosystem centered on "immersive experiences" is evident, with advancements in smart tour systems that offer personalized planning and emotional interaction [6] - Projects like Zhejiang's immersive night tours, which integrate local culture with technology, have become popular among citizens and tourists, enhancing nighttime cultural consumption [6] Group 4: Educational Paradigm Shift - The integration of AI in education is a significant breakthrough in the "culture + technology" domain, with AI teaching systems lowering the barriers to learning artistic skills [7] - The "Bai Ze" platform developed by Shandong Tourism Vocational College exemplifies the embedding of AI in vocational education, enhancing the teaching process without replacing teachers [7] - AI-driven educational initiatives extend learning beyond the classroom, creating engaging experiences for students through hands-on activities and interactive learning environments [7]