Core Viewpoint - The article highlights the successful implementation of the "One Product, One Broadcast" initiative in Feixiang District, which leverages local resources and modern technology to promote regional products through live streaming, significantly boosting sales and contributing to economic development and rural revitalization [5][6][12]. Group 1: Product Promotion and Sales - The initiative has led to impressive sales figures, with the Chui's rice noodles achieving daily broadcasts of 15 hours and orders exceeding 200,000 yuan [5] - Feixiang District has identified and selected 109 unique products, creating a diverse "Feixiang Good Goods" library that includes daily necessities, packaged foods, fresh fruits, and cultural products [6] - The district has seen a nearly threefold increase in sales for Chui's rice noodles compared to 2024, with significant improvements in company profitability [7] Group 2: Quality Control and Branding - A dual approach to quality and branding has been established, including a "source supervision + full traceability" system to ensure product safety from farm to table [7] - The district has implemented a branding strategy, creating a shared regional brand "Fei Li Wu Yan" to enhance product recognition and value, incorporating local cultural elements [7] Group 3: Talent Development and Training - The district prioritizes the cultivation of e-commerce talent, establishing a training base for local live streaming hosts, which includes a comprehensive curriculum covering all aspects of e-commerce [8][9] - Over 10,000 individuals have been trained, with more than 160 rural hosts prepared to engage in live streaming sales [9] Group 4: Collaborative Live Streaming Model - A three-pronged live streaming model has been developed, involving local officials, villagers, and businesses to enhance product credibility and consumer trust [11] - The district's e-commerce company operates 22 live streaming accounts across five video platforms, promoting over 20 e-commerce enterprises and influencer teams [11] Group 5: Logistics and Infrastructure - The district is enhancing its logistics capabilities by establishing a centralized warehousing and logistics center, optimizing cold chain transport for fresh products, and investing 500 million yuan in a comprehensive logistics base project [12] - The integration of logistics resources aims to reduce costs and improve the overall competitiveness of e-commerce enterprises in the region [12]
坚定信心 勇挑大梁丨肥乡好物 云上飘香
Xin Lang Cai Jing·2026-01-01 02:18