青岛2026年接续实施“以旧换新”

Core Viewpoint - Qingdao will implement a new round of consumer goods trade-in policy starting January 1, 2026, with adjustments in subsidy categories and amounts aimed at boosting consumption in key sectors like automobiles and home appliances [1][2]. Group 1: Subsidy Policy Changes - The scope of home appliance trade-in subsidies will be reduced from 12 categories to 6, focusing on energy-efficient products, with a maximum subsidy reduced from 2000 yuan to 1500 yuan [2][3]. - The digital product trade-in subsidy will expand to include smart glasses, maintaining a subsidy of 15% of the product price, capped at 500 yuan per item [2]. - The automobile trade-in policy will shift from fixed subsidies to percentage-based subsidies, with up to 20,000 yuan for new energy vehicles and 15,000 yuan for fuel vehicles based on vehicle price [3]. Group 2: Impact of 2025 Policy - In 2025, Qingdao's trade-in policy led to significant consumption boosts, with home appliance sales reaching 344.5 million units, generating nearly 137 billion yuan in consumption [4]. - The automobile trade-in program resulted in 133,000 vehicles being updated, contributing approximately 200 billion yuan to consumption [4]. - Overall, home appliance and electronic product sales increased by 30.1%, while automobile sales grew by 7.5% compared to 2024 [4]. Group 3: Policy Implementation Strategies - Qingdao has effectively integrated subsidy policies with high-profile events and consumer seasons to enhance market activity, utilizing a "policy + event" approach [5][6]. - The city organized promotional activities during peak consumption periods, leading to significant sales increases, such as a single-day sales record of over 50 million yuan during an internal sales event [6]. - Financial support initiatives, such as the introduction of "National Subsidy Loans," have been implemented to encourage enterprise participation, with total credit reaching 85.5 million yuan [6].