Xin Lang Cai Jing·2025-12-31 02:00Core Viewpoint - The "Wine Price Reference" by Sina Finance has reported a significant decline in the retail prices of major Chinese liquor products, indicating a market adjustment as year-end sales aim to recover funds [1][7]. Group 1: Market Price Trends - The average retail price of the top ten liquor products dropped to 9141 yuan, a decrease of 61 yuan from the previous day, marking a new low for the week [1][7]. - The overall price of nine major liquor products, using November 10 as a base date, fell by 1.7% from 6860 yuan to 6743 yuan [1][7]. - Since the introduction of the premium Moutai on November 18, the average price of the top ten products has decreased by 0.9% from 9226 yuan to 9141 yuan [1][7]. Group 2: Individual Product Performance - Among the products, only the Wuliangye 58th generation saw a price increase of 20 yuan per bottle, recovering to normal levels after a previous drop [2][8]. - The Qinghua Lang experienced the largest price drop, decreasing by 18 yuan per bottle, followed by Xijiu Junpin down 16 yuan, and Qinghua Fen 20 down 15 yuan [2][8]. - The premium Moutai's price fell by 9 yuan per bottle, while the Flying Moutai decreased by 4 yuan [2][8]. Group 3: Industry Developments - On December 30, the "i Moutai" platform announced plans to adjust the product matrix for Moutai in 2026, introducing six major series including classic, premium, zodiac, aged, cultural, and low-alcohol products [2][8]. - The 53% vol 500ml Flying Moutai will debut on the "i Moutai" platform, which aims to balance product supply and demand while preventing speculation [2][8].