猫眼研究院年度数据洞察：市场规模修复 动画电影票房贡献显著

Core Insights - The 2025 Chinese film market is showing positive trends amid structural adjustments, driven by blockbuster films and strong IPs, indicating growth potential [1][3] - The market still has room for development, necessitating a new balance between genre maturity, emotional resonance, and market sustainability [1][3] Overall Market Performance - The total box office for 2025 reached 51.832 billion, with total audience attendance at 1.238 billion, both showing over 20% growth compared to the previous year [1][3] - The performance data and user demographics were significantly influenced by the film "Ne Zha" [1][3] Box Office Distribution - In 2025, the box office structure is gradually adjusting, with 4 new films surpassing 3 billion and 8 films exceeding 1 billion in the top 10 [1][3] - The proportion of domestic films in the total box office is slightly higher than last year, with the number of domestic films earning over 1 billion remaining stable, but there is a significant decline in the number of films earning between 1-5 billion and 5-10 billion, indicating a high concentration at the top and a collapse in the mid-tier [1][3] Animation Film Highlights - Animation films emerged as a significant highlight in 2025, with a stable number of releases over the past three years [2][4] - Driven by key films like "Ne Zha" and "Zootopia 2," the total box office for animation films reached over 25 billion from 57 films, significantly impacting the overall box office structure [2][4]