This Penny Stock Is Up 180% on a Live Commerce Launch. Should You Buy Shares Now?

Core Viewpoint - Society Pass (SOPA) has launched "TMG Social," a live commerce platform in Thailand, which is expected to enhance its position in the Southeast Asian social commerce market valued at approximately $90 billion [3]. Company Developments - The launch of "TMG Social" features livestream shopping, allowing brands to create shoppable posts and utilize product tags, integrating with TikTok challenges [1][3]. - Management anticipates that "TMG Social" will generate around $10 million in revenue in the next year, indicating immediate revenue accretion from the launch [6]. Market Positioning - The introduction of "TMG Social" represents a strategic shift from traditional e-commerce to interactive retail, catering to younger demographics who are increasingly engaging with live shopping experiences [4]. - Society Pass aims to leverage its network of over 10,000 influencer-creators to capitalize on the growing trend of livestream shopping [3]. Investment Appeal - Despite being classified as a penny stock, Society Pass is considered attractive for 2026, offering exposure to a rapidly growing digital economy with a price-to-sales (P/S) multiple of less than 1.6x [5]. - The company has a diversified portfolio across e-commerce, fintech, and media, strengthening the investment case at current levels [5]. - Society Pass shares are currently rated as a "Moderate Buy" by Wall Street analysts, indicating positive sentiment among investors [8].