对话｜“苏超”热梗“比赛第一，友谊第十四”，是如何引爆的

Core Insights - The "Su Super" Jiangsu Province city football league has become a significant public cultural event in 2025, highlighted by the viral tweet "Competition First, Friendship Fourteenth" from the official account "Nanjing Release" [1][3] - The release of the book "Dear Football," which compiles popular articles about "Su Super," marks a cultural milestone, with notable figures like Bi Feiyu contributing to its preface [1][3] Group 1: Event Overview - The "Su Super" league has gained immense popularity, driven by its humorous and relatable content that resonates with the audience [3][5] - The phrase "Competition First, Friendship Fourteenth" reflects a deeper cultural significance, emphasizing the competitive spirit and camaraderie among cities in Jiangsu [3][7] Group 2: Media and Communication Strategy - The article that popularized the phrase was written by Wu Xiaorong, who leveraged his background in sports journalism and government media to create engaging content [5][9] - The use of internet slang in official communications has proven effective in breaking stereotypes about Nanjing, showcasing a vibrant and youthful city image [10][12] Group 3: Cultural Significance - The "Su Super" league not only focuses on football but also serves as a platform for city marketing and cultural expression, highlighting the competitive yet united spirit of Jiangsu's cities [8][14] - The article's success has encouraged more creative and relatable expressions in public discourse, reflecting a shift towards more engaging communication strategies in government media [11][13]