“十五五”：我们将更愿意为什么买单？

Core Viewpoint - The Chinese consumer market is shifting from purchasing goods to prioritizing services, experiences, and health, with consumption expected to exceed 60% of total economic output during the 14th Five-Year Plan period [1] Group 1: Emotional and Experience Consumption - The rise of the "Z generation" is driving a demand for high emotional value consumption, with trends like "daily bag hanging" gaining popularity among young consumers [2] - Traditional retail spaces are transforming into experiential social spaces by incorporating national trends and unique brands to attract younger shoppers [2] - The integration of cultural tourism and emotional experiences is leading to new forms of consumption, such as immersive travel experiences that connect visitors with local culture and cuisine [3] Group 2: Health-Oriented Consumption - There is a growing trend towards preventive healthcare, with more individuals seeking traditional Chinese medicine as a standard part of their health regimen [5] - The "sports takeaway" market is emerging, catering to families with school-aged children, as community fitness facilities and online platforms make sports services more accessible [6] - The demand for health-related products and services is increasing, particularly among the aging population, leading to a rise in smart elderly care products and specialized health services [6][7] Group 3: Consumption Expansion and Quality Improvement - The government is supporting pilot projects in major cities to foster new consumption models and enhance service consumption environments [8][10] - Initiatives include promoting the integration of various sectors such as tourism, sports, and health to create diverse consumption scenarios [9] - Financial support measures, including subsidies and loans, are being implemented to stimulate consumption in key sectors like hospitality, entertainment, and education [10]