Di Yi Cai Jing·2026-01-01 08:01Group 1 - The national subsidy program officially started on January 1, 2026, with consumers like Ms. Wu from Guangzhou making the first purchases under this initiative [1][3] - The subsidy policy has sparked consumer enthusiasm for upgrading their devices, with many choosing to make purchases immediately after midnight on January 1 [3] - The National Development and Reform Commission released a notice on December 30, 2025, detailing the subsidy standards, which include a 15% subsidy on eligible products, with specific caps on the amount for different categories [3][4] Group 2 - The policy aims to enhance consumer convenience in rural areas by increasing offline business entities and guiding online channels to rural regions, with JD.com investing nearly 30 billion in 2025 to support this initiative [4] - JD.com reported a 64% year-on-year increase in order volume and a 38% increase in user numbers in rural areas in 2025, indicating the positive impact of the subsidy program [4] - The collaboration between policy and market is expected to boost consumer satisfaction and market confidence, with JD.com committed to effectively implementing the subsidy program [5]