单人观影攀升至35%，《2025中国电影市场年度盘点报告》出炉

Core Insights - The Chinese film market is experiencing a strong recovery and significant changes in 2025, with total audience numbers reaching a nearly ten-year high of 570 million, marking the largest scale of new audience attraction since 2020 [1][3] Group 1: Market Performance - The total number of moviegoers in 2025 reached 570 million, the highest in nearly a decade, driven by major hits like "Nezha 2," which alone attracted 324 million viewers, showcasing unprecedented audience engagement [3][5] - "Nezha 2" had a remarkable ability to attract new viewers, with 50% of its audience being new or returning viewers, making it the most effective film in terms of audience expansion in the last ten years [3][5] - The market saw a significant increase in the number of young and lower-tier city audiences, with ticket sales from these regions accounting for 42% of the national total, and four-tier cities achieving a record box office of 11.89 billion [12] Group 2: Genre Trends - Animation films emerged as a dominant force in 2025, contributing over 25 billion in box office revenue, which accounted for half of the total market, with "Nezha 2" and "Zootopia 2" each surpassing 100 million viewers [8] - The success of animated films is attributed to innovations in production, storytelling, and character development, leading to a significant increase in audience appreciation for domestic animation [8] - In contrast, live-action films leveraged emotional storytelling and nostalgia, with titles like "Detective Chinatown 1900" and "Nanjing Photo Studio" driving box office growth through strong emotional connections [8] Group 3: Audience Behavior - The report indicates a shift in audience viewing habits, with solo moviegoing rising to 35%, particularly among younger viewers who prefer entertainment-focused films and are less inclined towards emotional or didactic narratives [12] - The traditional "hot release periods" are losing their ticket sales contribution, as audience attention increasingly focuses on the quality of individual films rather than the timing of their release [5] - The primary motivation for viewers remains the story and subject matter of films, with audience interest driven by innovation, relevance, and high production quality [9]