江苏扬州毛绒玩具嘉年华：给毛绒玩具装上“AI大脑” 让温暖创意跑遍全球

Core Viewpoint - The launch of the China·Yangzhou Plush Toy Carnival aims to promote the original IP incubation, enhance AI technology empowerment, and upgrade the green supply chain system, driving the digital transformation of the industry and comprehensive layout [1][6] Industry Overview - Yangzhou is historically known as a hub for craftsmanship and creativity, with plush toys serving as a soft representation of the city, embodying childhood dreams and cultural heritage [2] Industry Scale and Economic Impact - The plush toy industry in Yangzhou has developed a complete industrial chain from design to sales, involving over 2,000 enterprises and 150,000 practitioners, with an annual output value exceeding 30 billion yuan [5] - The industry exports products to international markets including Europe, America, Japan, and South Korea, with over 20 million toys shipped annually and online sales reaching approximately 15 billion yuan [5] Event Highlights - The carnival features a theme of "Creative Sharing, Plush Future," including a creative competition and sales matching, aimed at integrating industry and creativity [5] - The "Shou Xihu Cup" China·Yangzhou Plush Toy Creative Design Competition has received over 2,500 submissions from various designers and institutions across the country [5] - The event is designed to facilitate the rapid transformation of creative ideas into marketable products through local supply chains and online platforms [5] Cultural Integration - The city has introduced a series of plush toys as local souvenirs, creatively merging traditional culture with modern design, such as "Ma Shang Fu Dao" symbolizing good fortune and "Qiong Hua Xian Rui" inspired by the city flower [5]