智通财经网·2026-01-01 08:55Core Viewpoint - The 2026 home appliance subsidy policy will focus on black and white appliances, providing support only for products that meet the first-level energy/water efficiency standards, with an estimated subsidy fund of approximately 70 billion yuan, which is expected to effectively support domestic demand [1][4]. Group 1: Policy Changes - The 2026 home appliance subsidy categories have been reduced to six: refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, excluding other categories such as range hoods and dishwashers [2]. - Each consumer can receive a subsidy for one unit per category, with the previous allowance of three air conditioners per consumer being removed [2]. Group 2: Subsidy Details - The subsidy rate is standardized at 15% of the product's selling price, with a cap of 1500 yuan per unit, which is a reduction from the previous year's policy that offered 15% for second-level and 20% for first-level energy efficiency products, with a cap of 2000 yuan [3]. - The 2026 policy will only support products that meet the first-level energy or water efficiency standards, raising the eligibility threshold compared to the previous year [3]. Group 3: Financial Projections - The estimated total subsidy scale for home appliances in 2026 is around 70 billion yuan, based on the first batch of 625 billion yuan in special government bonds allocated for the old-for-new program [4]. - The company estimates that the total subsidy for the old-for-new program in 2026 could reach approximately 250 billion yuan, down from 300 billion yuan in 2025 [4].