2025年，家电以旧换新超1.29亿件

Core Insights - The implementation of the old-for-new consumption policy since 2025 has significantly boosted sales and consumer engagement, with over 2.6 trillion yuan in sales benefiting more than 360 million people [1][2] Group 1: Economic Impact - The policy has supported continuous expansion in consumption, with retail sales of consumer goods growing by 4.0% year-on-year from January to November, accelerating by 0.5 percentage points compared to the previous year, and contributing over 1 percentage point to total retail sales [1] - Retail sales of home appliances have surpassed 1 trillion yuan, breaking historical records [1] Group 2: Industry Upgrades - In the automotive sector, nearly 60% of old vehicles replaced were new energy vehicles, leading to a retail market share of over 50% for new energy passenger cars for nine consecutive months, reaching 59.4% in November [1] - Over 90% of home appliances replaced were first-level energy efficiency products, indicating a significant upgrade in product quality [1] - Sales of communication equipment have shown continuous growth for 11 months [1] Group 3: Environmental Benefits - The recycling of scrapped vehicles increased by 24.5% in 2025, resulting in the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals, which reduced carbon emissions by about 24.5 million tons [1] Group 4: Quality of Life Improvement - Since the full implementation of the policy in September 2024, over 480 million direct subsidies have been issued to consumers, facilitating the entry of numerous green, low-carbon, and smart products into daily life [2] - For every two new household cars sold, one benefited from the old-for-new subsidy, and the replacement of old electric bicycles exceeded nine times that of 2024, with 90% of new bicycles meeting current national safety standards [2] Group 5: Boosting Offline Retail - The policy has led to increased consumer foot traffic in physical stores, enhancing cross-scenario consumption in leisure, entertainment, and dining, with a reported 30% increase in consumer spending in areas with concentrated home appliance replacement stores [2]