来怀柔过大年！解锁冬季文旅新体验

Core Insights - The "Come to Huairou for the New Year" winter cultural tourism launch event introduced 22 cultural tourism activities, 4 themed routes, and various benefits to enhance winter tourism experiences in Huairou, inviting visitors to enjoy ice and snow activities and traditional festivities [2][4]. Group 1: Cultural Tourism Activities - The 22 featured activities span from New Year's Day to the Spring Festival, including modern experiences like AI interactive talk shows and the Kunlun Fight Championship, as well as traditional events such as the Red Rock Temple New Year park activities and folk cultural events [2]. - The Kunlun Fight Championship will take place at the Yanqi Lake International Convention Center during the Spring Festival, featuring international fighters competing for championship belts, promising a visually stunning and engaging event for visitors [2]. - The traditional Lianqiao Festival cultural event will occur in Yangshudi Village, offering immersive experiences in folk customs, including traditional blessing ceremonies and cultural displays [2]. Group 2: Themed Routes - Huairou has launched three themed routes: the Great Wall Art Tour, Lake Snow Play Tour, and Exploration Experience Tour, along with a comprehensive wellness route [4]. - The Great Wall Art Tour connects key cultural sites, allowing visitors to experience the blend of history and art [4]. - The Lake Snow Play Tour combines skiing with relaxation and cultural experiences, while the Exploration Experience Tour offers insights into industrial culture and leisure activities [4]. Group 3: Consumer Benefits - Huairou has introduced various consumer benefits to stimulate tourism spending, including discounts for skiing, accommodation, and dining through partnerships with local businesses [5]. - The New Year Goods Carnival will feature exclusive promotions at various venues, enhancing the festive shopping experience for visitors [5]. - An immersive garden event will be held during the Lantern Festival, offering traditional games and handmade crafts for visitors [5]. Group 4: Online Engagement - Huairou's tourism department has partnered with JD Travel to launch online activities, providing a comprehensive digital platform for visitors to access tourism services [7]. - Tourists can unlock exclusive travel guides by scanning QR codes related to the event and the Huairou tourism digital map [7]. - The local tourism authority aims to enhance product offerings and service quality, ensuring visitors experience the unique charm and vitality of Huairou [7].