新年第一天，金饰克价还在跌

Core Viewpoint - The gold jewelry market is experiencing significant price fluctuations, with recent data indicating a decline in gold prices after a drop on December 30, leading to lower prices on January 1 compared to previous levels [1][5]. Price Trends - On January 1, major gold jewelry brands reported lower gold prices, with Chow Tai Fook at 1357 CNY/gram (down 6), Lao Feng Xiang at 1360 CNY/gram (down 6), Lao Miao Gold at 1354 CNY/gram (down 11), Chow Sang Sang at 1345 CNY/gram (down 10), and Liufuk Jewelry at 1361 CNY/gram (down 6) [1]. - Following a collective drop on December 30, some brands saw a slight recovery in prices, but January 1 prices were still lower than the post-drop levels [1]. Consumer Behavior - Experts suggest that consumer behavior is increasingly influenced by short-term price fluctuations, leading to irrational buying patterns characterized by "buy high, sell low" tendencies [5][6]. - The positioning of gold jewelry as both a consumer product and an investment asset is causing confusion among consumers, impacting their purchasing decisions [5]. Marketing Practices - Sales personnel in gold jewelry stores are reportedly not adequately informing consumers about the risks associated with price volatility, instead framing price increases as opportunities and downplaying the connection between retail prices and international gold prices [5][6].