Core Insights - The 2025 Chinese film market shows a positive trend amid structural adjustments, driven by blockbuster films and strong IP content, injecting growth momentum into the market [1] Market Performance - The total box office for the Chinese film market in 2025 reached 51.832 billion yuan, with total audience attendance at 1.238 billion, reflecting over a 20% increase compared to the previous year [28] - The top 10 films of the year included 4 films exceeding 3 billion yuan and 8 films surpassing 1 billion yuan, indicating a robust box office performance [28] - Domestic films maintained a box office share slightly higher than the previous year, with the number of new domestic films grossing over 1 billion yuan remaining stable [28] Animation Film Highlights - Animation films emerged as a significant highlight in 2025, with 57 films contributing over 25 billion yuan to the total box office, showcasing a remarkable growth trajectory [28] - The audience base for animation films is expanding, with young users aged 18 to 30 actively engaging in content platforms, while viewers aged 30 and above remain a stable support for box office performance [29] - The IP-driven effect is particularly pronounced in animation films, with high repeat viewing rates for films like "Nezha: Birth of the Demon Child" and "Demon Slayer: Mugen Train" [29] Audience Trends - The film market is witnessing a shift in audience preferences, with domestic films increasingly adopting a grassroots narrative approach, seeking new angles within traditional content [29] - The trend of film consumption is moving towards lower-tier cities, with the contribution from these markets reaching the highest level in five years, indicating a broader market expansion [30] Industry Outlook - The Chinese film market is characterized by a solid audience foundation and significant growth potential, with the challenge of continuously attracting viewer attention and creating high-quality content that resonates with audience preferences [30]
2025中国电影市场大幅回暖,动画票房贡献显著