2025年中国以旧换新相关商品销售额超2.6万亿元

Core Insights - In 2025, China's trade-in sales exceeded 2.6 trillion yuan, benefiting over 360 million people [1] - The automotive trade-in program saw over 11.5 million vehicles exchanged, with nearly 60% being new energy vehicles [1] - Retail sales of consumer goods grew by 4.0% year-on-year, with trade-ins contributing over 1 percentage point to this growth [1] Automotive Sector - The trade-in program for automobiles resulted in a significant increase in new energy vehicle market share, surpassing 50% for nine consecutive months, reaching 59.4% in November [1] - The volume of scrapped vehicles increased by 24.5% year-on-year, leading to the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals [1] Home Appliances Sector - The trade-in program for home appliances exceeded 129 million units, with over 90% of new products being first-class energy efficiency [1] - Retail sales in the home appliance sector surpassed 1 trillion yuan, marking a historical high [1] Consumer Behavior - More consumers are opting for in-store experiences and subsidies, leading to increased cross-scenario consumption in leisure and dining [1] - In areas with concentrated home appliance trade-in stores, surrounding merchant consumption increased by over 30% year-on-year [1]