Group 1 - On the first day of the New Year holiday, Shanghai received a total of 2.7053 million visitors, with an average hotel occupancy rate of 75% [1] - The Shanghai tourism market operated smoothly during the holiday, indicating a strong recovery in the tourism sector [1] - The Shanghai Municipal Bureau of Culture and Tourism launched 120 one to three-day New Year travel itineraries covering various themes, enhancing the appeal of the city's cultural tourism [4] Group 2 - The first season of the Super Travel Guide Competition is ongoing, promoting diverse cultural and tourism activities for the 2026 New Year holiday in Shanghai [4] - Various themed events and activities are planned, including a New Year music concert and a themed event at the Oriental Pearl Tower, showcasing the city's vibrant cultural offerings [4] - The integration of dining, accommodation, and entertainment services in hot spring hotels and bathing centers has gained popularity, with significant increases in search volume for related services [8] Group 3 - The hot spring and bathing industry is expected to experience a golden development period from 2025 to 2030, driven by consumption upgrades, technological innovations, and supportive policies [8]
节假日消费观察｜元旦假期首日上海接待游客逾270万人次，温泉洗浴成新宠
Di Yi Cai Jing·2026-01-01 11:24