河北首个“非遗故事+宫文化”沉浸式街区落地藁城--宫里街元旦至五一打造可玩可消费的文旅新体验

Core Viewpoint - The project in Gaocheng District, Shijiazhuang City, aims to create a large-scale immersive interactive cultural tourism experience centered around "intangible cultural heritage stories + palace culture" during the 2026 New Year to May Day holiday period [1][12] Group 1: Project Overview - The project will integrate the intangible cultural heritage resources of Geng Village, known as "China's First Story Village," with Gaocheng's palace lanterns, palace noodles, and palace wine [1] - It will offer a one-stop cultural tourism experience through scenario performances, interactive tasks, and themed consumption [1] Group 2: Thematic Activities - The project will feature a theme of "The Twelve Hours of Palace People" for the Spring Festival, covering multiple key holidays such as New Year, Spring Festival, Lantern Festival, and May Day [3] - Visitors can role-play as "palace people" and complete main and side tasks guided by professional NPCs, including collecting "Five Palace Treasures" and engaging in adapted classic stories from Geng Village [3] Group 3: Cultural Experience - The project will include various palace culture experience activities, such as learning lantern-making techniques, experiencing noodle-pulling craftsmanship, and enjoying traditional drum performances and rituals [5] - Special nighttime events like "Night Light Storytelling" and lantern garden tours will create a fantastical atmosphere [5] Group 4: Business Model - The project will conduct layered招商 (investment attraction) targeting various sectors, including intangible cultural heritage workshops, themed dining, Hanfu makeup, and cultural retail [7] - A "joint venture point deduction" cooperation model will be adopted, with unified visual packaging and integrated marketing for the street area [7] Group 5: Marketing Strategy - Promotion will leverage platforms like Douyin and Xiaohongshu to initiate topic challenges, along with influencer testing, live streaming, and media coverage for ongoing publicity [10] - Post-event, there will be efforts for IP incubation and content accumulation to transition Geng Village stories and palace culture into regular cultural tourism products [10] Group 6: Economic Impact - The project aims to innovate through cultural tourism integration, transforming Gaocheng District's rich intangible cultural heritage into attractive tourism products, thereby promoting local cultural tourism industry upgrades and rural revitalization [12]