CFC(SH:600977) Xin Lang Cai Jing·2026-01-01 11:31Core Insights - The report from the Lighthouse Research Institute indicates that the Chinese film market reached a total audience of 570 million in 2025, marking the highest figure in nearly a decade [1] - A single film achieved a box office of 15.4 billion yuan, contributing to record-breaking daily, weekly, and monthly box office figures in the global single market [1] - The report highlights a shift in the supply-demand structure of the film market, leading to a more focused audience engagement and impacting box office size, peak periods, and genre demand [1] Audience Trends - The total number of moviegoers in 2025 reached 570 million, the highest in ten years, but the average viewing frequency per person decreased to 2.17 times [1] - The influx of new viewers was primarily driven by blockbuster films, although the frequency of high-frequency viewers (3 times or more) has not yet recovered [1] - The report notes a significant concentration of interest in top films, with the top 8 films generating 10 million "want to watch" ratings and the top 7 films accounting for 30 billion yuan in box office revenue [1] Market Dynamics - The report indicates that the popularity of films during key periods, such as the Spring Festival and summer, saw box office growth, but overall growth in popular periods was insufficient [2] - The supply of films from three years ago or earlier is gradually being released, leading to a shortage of new content beyond traditional peak periods [2] - The focus of market attention has shifted from periods to individual films, suggesting that strategic selection of release dates for opportunity films could break conventional thinking [2] Genre Supply - The report emphasizes the need for continuous high-frequency supply of mainstream film genres to meet audience demand, with opportunities for niche genres to gain a competitive edge [2] - In 2025, animated films contributed half of the total box office, while live-action films were primarily focused on historical war genres; the comedy, action, and suspense genres were largely driven by the film "Detective Chinatown 1900" [2] Animation Market - The Chinese animation film market performed exceptionally well in 2025, with box office revenue exceeding 25 billion yuan, accounting for half of the total market [2] - Two animated films surpassed 100 million viewers, indicating a strong preference for animation among audiences [2] Innovation in Animation - Innovation is identified as the primary reason for audience preference for animated films, with factors such as good reviews, high production quality, and support for domestic animation being significant [3] - Several domestic animated films, including "Ne Zha," "Wang Wang Mountain Little Monster," "The Legend of Hei 2," and "Time Traveler," received audience recognition for their innovation in production, storytelling, and emotional depth [3] Special Effects Theaters - The total box office for special effects theaters reached a historical high in 2025, highlighting the importance of enhancing cinema competitiveness and rebuilding strong connections with audiences [3] - Despite a slight decrease in average ticket prices nationwide, ticket prices for special effects theaters increased, with average attendance reaching the highest level in five years [3] - A survey indicated that 82% of previously unexperienced audiences expressed a greater inclination to choose special effects theaters for future viewings [3]