元旦假期首日，国内酒店预订热度增长超3倍

Core Insights - The domestic tourism industry experienced a significant surge during the New Year holiday, with hotel bookings increasing over three times compared to the same period last year, driven by holiday travel and various New Year activities [1][6] Group 1: Domestic Tourism Trends - Major airports, train stations, and highways in China saw a peak in passenger flow on the first day of the New Year holiday, attributed to a combination of holiday travel and family visits [1] - The top five provinces for outbound flights to Northeast China on New Year's Day were Shandong, Guangdong, Zhejiang, Jiangsu, and Shanghai, while Guangdong, Beijing, Sichuan, Hunan, and Guangxi were the top provinces for flights to Hainan [3] - The popularity of ice and snow tourism was highlighted by the Long Spring Wanda Ski Resort, which became a new landmark for tourists in Changchun, ranking among the top ten in booking popularity for ice-themed activities in Northeast China [3][6] Group 2: Hainan's Shopping Tourism - Following the full closure of Hainan's free trade port on December 18, 2025, the region has seen a continuous rise in tourism, with Sanya's duty-free shops achieving daily sales exceeding 100 million yuan for five consecutive days [3] - The shopping tourism ecosystem in Hainan, centered around the International Duty-Free City, has become a significant attraction for tourists within a one-hour travel radius [3] Group 3: Entertainment and Hotel Bookings - The variety of New Year events, including fireworks and music festivals, significantly boosted hotel bookings, with ticket sales for events on New Year's Eve and New Year's Day more than doubling compared to the previous year [6] - The top ten cities for hotel bookings on New Year's Day included Beijing, Shanghai, Chongqing, Guangzhou, Chengdu, Changsha, Xi'an, Nanning, Wuhan, and Nanjing, with some areas experiencing over twofold growth in hotel reservations [6] Group 4: Short-Distance International Travel - Short-distance international travel became mainstream during the New Year holiday, with popular destinations including Hong Kong, Bangkok, Macau, Seoul, Kuala Lumpur, Singapore, Jeju Island, Busan, Ho Chi Minh City, and Chiang Mai [8] - Hotel booking rates for Seoul increased over three times year-on-year, while Macau and Kuala Lumpur saw over 100% growth in hotel bookings [8] - Travelers who took leave from December 29 to December 31 formed an extended holiday period, leading to a 10% lower average price for international flight bookings on January 2 compared to January 3 [8]