跨年夜上海消费者最爱买什么？黄金、美妆和服饰

Group 1 - The core consumer preferences during the New Year's Eve in Shanghai included gold, beauty products, and sports apparel, aligning with retail statistics [1][3] - The First Eight Hundred Shopping Mall reported an 8% year-on-year increase in total sales during its carnival event, with significant foot traffic growth in double digits [3] - The New World City on Nanjing Road extended its operating hours to 12:30 AM on New Year's Day, with beauty products, gold jewelry, and sports brands being the top-selling categories [3] Group 2 - From January to November 2025, Shanghai's total retail sales of consumer goods reached 15,212.93 billion yuan, reflecting a year-on-year growth of 5.0% [4] - Shanghai accounted for 23.2% of the national sales in clothing and footwear, 10.9% in gold and jewelry, and 14.9% in daily necessities, with cosmetics having the highest share [4] - The retail sales of cosmetics in Shanghai from January to November 2025 reached 130.609 billion yuan, marking a 5.7% year-on-year increase and ranking fourth among nine categories of goods [4]