冰雪经济持续升温 一张“雪票”点燃冬季文旅消费新热潮

Core Insights - The winter tourism market in China is experiencing a significant surge, particularly in ice and snow activities, driven by innovative "ice and snow +" scenarios that integrate dining, transportation, accommodation, and sports [1][2] Group 1: Market Trends - The ice and snow consumption market is witnessing a continuous increase in popularity, with various locations across the country seeing a rise in participation and engagement [1] - In the current snow season, the customer flow at ski resorts has increased by over 30% year-on-year, indicating a strong demand for snow sports [2] - Nearly 20 million people have shown interest in ice and snow sports this winter, with popular destinations including Beijing, Zhangjiakou, Harbin, Jilin, Hohhot, Urumqi, and the Altay region [1] Group 2: Consumer Behavior - There is a notable trend of consumers transitioning from trying out snow sports to becoming long-term enthusiasts, particularly through affordable experience tickets and beginner packages [2] - The integration of ice and snow activities with food, events, and performances is attracting international tourists, with inbound travel orders for ice and snow destinations nearly doubling [2][3] Group 3: Economic Impact - The ice and snow economy is projected to generate over 187.5 billion yuan in consumer spending during the 2024-2025 season, reflecting a growth of over 25% compared to the previous season [3] - The development of ice and snow tourism is seen as a new consumption model that merges sports, tourism, and lifestyle, driven by the demand for high-quality and engaging experiences [3]