Core Insights - The 12th National Public Ice and Snow Season (Zhejiang Branch) and the 2026 Zhejiang Province National Fitness Ice and Snow Sports Carnival commenced in Wenzhou, Zhejiang, on January 1, 2026, marking the start of an 11-day winter sports celebration [1][3] Industry Overview - The scale of China's ice and snow industry has surged from 270 billion RMB in 2015 to nearly 1 trillion RMB by 2024, indicating significant growth and positioning ice and snow economy as a new growth driver for rural revitalization in various regions [3] Local Economic Impact - The Copper Bell Mountain Town, known as "Southern Zhejiang Snow Town," is equipped with various ice and snow sports resources, including the Swan Castle indoor ski resort and the Green Water Peak outdoor ski resort [3] - The Green Water Peak ski resort expects to attract over 50,000 visitors during the snow season, with an anticipated annual revenue exceeding 10 million RMB [3] - The influx of visitors has positively impacted local residents, with local agricultural products like winter bamboo shoots and highland vegetables becoming popular at village markets, and accommodations such as homestays and farm stays experiencing high occupancy rates [3][4]
（走进中国乡村）“浙南雪乡”冰雪热点燃乡村冬日经济
Xin Lang Cai Jing·2026-01-01 12:38