青岛嘉年华：“节赛展演商”联动 点燃新春消费热潮

Core Viewpoint - The "Dragon Horse Spirit · New Spring" Carnival event in Qingdao marks the launch of a comprehensive consumer promotion season, featuring five main segments: festival, competition, exhibition, performance, and commerce, aimed at boosting consumer spending during the holiday season [1][2] Group 1: Event Overview - The carnival event commenced on December 31, 2025, and will run from January 1 to March 3, 2026, with a focus on enhancing consumer engagement through various activities [1] - The event included a New Year music concert with three thematic chapters: "Electric Music Ignite," "Trendy Gathering," and "Avant-Garde Dawn," which featured live band performances, prize draws, and interactive games [1] Group 2: Activity Segments - The festival segment will emphasize a New Year goods fair, offering promotions, traditional performances, and discounted amusement activities [2] - The sports segment aims to introduce high-end events and training resources centered around sports IP [2] - The exhibition segment will feature a youth animation exhibition, while the folk performance segment will host a large-scale folk arts exhibition for the Lantern Festival [2] - The commercial segment will integrate resources from various sectors, including retail, hospitality, and amusement, launching unique activities like ice and snow landscape experiences and themed interactive events [2] Group 3: Strategic Goals - The Qingdao Carnival aims to combine consumer benefits with promotional activities, enhancing diverse consumer experiences to fully unleash the spending potential during the holiday season [2] - The initiative seeks to establish a regionally influential festival brand, igniting consumer enthusiasm and festive atmosphere at the year's end and beginning [2]