北京三里屯新年甜出新高度

Core Viewpoint - The article highlights the festive atmosphere in Beijing's Sanlitun area, where a giant candy-themed float from Xu Fu Ji has become a focal point for New Year celebrations, engaging consumers with interactive activities and unique candy offerings [1] Group 1: Event Highlights - The event features a giant float designed as a candy bucket, which transforms into a fruit platter, showcasing limited edition traditional candies for 2026 [1] - Interactive games such as a giant claw machine filled with candies and pastries attract crowds, with participants eager to engage in the fun [1] - Various shopping districts in Beijing are hosting diverse New Year celebrations, including theatrical performances and light shows, enhancing the festive spirit [1] Group 2: Consumer Engagement - Young consumers are actively participating in the festivities, with one individual expressing excitement over the candy experience while enjoying the atmosphere [1] - The event encourages community interaction, with people gathering to take photos and participate in games, indicating a strong consumer interest in festive activities [1] - The presence of unique offerings and interactive experiences suggests a trend towards immersive consumer engagement during holiday celebrations [1]