元旦假期首日：多个景区发布限流公告，三亚入境游增幅超5倍

Core Insights - The New Year holiday on January 1, 2026, saw a significant surge in tourist traffic across various regions in China, with Hunan Province reporting 7.78 million visitors, including 874,800 from outside the province, accounting for 11.24% of total visitors [1][3] Group 1: Travel Trends - The travel data indicates a strong desire for travel during the New Year holiday, with flight bookings to popular destinations increasing by 26% year-on-year and hotel occupancy rates in popular areas rising by 120% [3] - Tourists traveled to 698 cities domestically and over 800 cities internationally, showcasing a broad interest in both local and international travel [3] Group 2: Tourist Attractions and Capacity Management - Several tourist attractions implemented crowd control measures due to high visitor numbers, with some locations reaching their maximum capacity by early afternoon [4][5] - Popular destinations included Huangshan, Emei Mountain, and various hot springs, with significant interest in unique experiences such as fireworks and cultural performances [8] Group 3: Hainan's Tourism Surge - Hainan Province experienced a notable increase in tourism, with flight bookings to Haikou ranking among the top ten nationally, and self-driving tours in Hainan seeing growth rates of 81% and 96% for Haikou and Sanya, respectively [10] - The tourism market in Hainan doubled during the New Year holiday, driven by recent developments such as the island's customs closure and the opening of the Shenbai high-speed railway [8][10] Group 4: Duty-Free Shopping - Duty-free shopping emerged as a significant attraction in Hainan, with major duty-free stores in Sanya and Haikou seeing substantial increases in hotel occupancy rates, with some areas experiencing growth of up to 150% [11] - Over 50% of the top ten tourist attractions in Hainan were located within an hour's drive of major duty-free shopping centers, indicating a strong correlation between shopping and tourism [11] Group 5: International Visitors - There was a remarkable increase in inbound flights to Haikou and Sanya, with growth rates exceeding threefold and fivefold, respectively, highlighting Hainan's appeal to international tourists [12] - The top five countries of origin for foreign visitors included Malaysia, Thailand, South Korea, Vietnam, and Australia [12]