当“新生代”碰上“老工厂” |“茶二代”的新茶经

Core Insights - The article highlights the transition of China's private economy during the "14th Five-Year Plan" and the strategic planning for the "15th Five-Year Plan," emphasizing the need for institutional support to enhance the vitality of private enterprises [1] Group 1: Company Overview - Jiangsu Maoshan Tea Sea Co., Ltd. is led by Yin Juan, a second-generation tea entrepreneur, who has transformed the traditional tea industry by integrating technology and cultural tourism [3][5] - The company has shifted from traditional tea production to a comprehensive model that includes cultivation, deep processing, and cultural dissemination, aiming to create a unique tea tourism experience [9][11] Group 2: Innovation and Transformation - Yin Juan left a stable job in a state-owned enterprise to innovate within her father's established tea business, recognizing the limitations of traditional sales methods [5][7] - The company has adopted modern agricultural practices, including mechanization and IoT systems, to enhance efficiency and product quality, achieving organic certifications for its products [11][13] Group 3: Community Impact and Future Goals - The company has provided training and support to over 600 local farmers, creating more than 700 jobs, thereby contributing to rural revitalization [15] - Looking ahead, the company aims to elevate its operations from "having" to "good" under the guidance of rural revitalization policies, aspiring to become a benchmark for tea tourism integration in China [15][17]