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Core Insights - The series "Tang Gui" has successfully expanded its universe with the recent release of "Tang Gui Qi Tan," which adopts a unique 20-minute episode format, appealing to younger audiences and those with fragmented viewing habits [4][5][6] Group 1: Series Development - The "Tang Chao Gui Shi Lu" series started with a modest market share of only 1% in its first season in 2022, but has since gained significant traction, becoming a strong competitor in the summer lineup and winning the "Best Series" at the 2025 Asian Arts and Creative Awards [5][6] - The latest installment, "Tang Gui Qi Tan," consists of 21 episodes, each lasting 20 minutes, and features a shift from the previous eight-unit structure to a more compact narrative style [5][6] Group 2: Content and Narrative Structure - The series maintains a focus on the "ancient costume supernatural + unit investigation" genre, emphasizing character-driven storytelling rather than Western-style logic, which enhances viewer engagement [6][7] - Historical elements are deeply rooted in Tang Dynasty literature and artifacts, enriching the narrative and providing authenticity, as seen in the character "Liu Shiba" who utilizes historical practices of face-changing [7] Group 3: Audience Engagement - The series has established a strong interactive relationship with its audience, incorporating viewer feedback into character development and dialogue, which fosters a sense of community and loyalty [8] - The consistent cast across seasons, known as the "Tang Gui Five," has helped to build emotional connections with the audience, avoiding the volatility associated with star-driven casting [8] Group 4: Future Prospects - Following the conclusion of "Tang Gui Qi Tan," the next installment titled "Tang Chao Gui Shi Lu Zhi Shu Dao" has been announced, indicating a return to longer episodes and an expansion into new cultural themes [9]