年货大集、古韵雅集！元旦来熙南里品金陵年味

Core Viewpoint - The "Xinan Youxi • Nandu Menghua" cultural and tourism event in Xinanli is designed to celebrate the New Year, featuring a variety of activities including food, immersive performances, and traditional cultural exhibitions, running throughout the holiday period. Group 1: Event Highlights - The event includes a series of immersive performances, starting with a Hanfu parade that showcases traditional Chinese clothing, attracting many visitors for photo opportunities [3] - Various local heritage performances such as Nanjing storytelling and traditional tricks are featured, enhancing the cultural experience for attendees [3][6] - The street transforms into a mobile theater, allowing visitors to enjoy cultural and performance art in a dynamic setting, with many actively participating in the interactive experiences [6] Group 2: Market and Activities - Five themed markets are launched, including food markets and traditional craft fairs, providing a comprehensive experience for visitors to shop for New Year goods and enjoy local delicacies from December 27, 2025, to January 3, 2026 [8] - The markets feature a variety of products, including traditional New Year items like couplets and nuts, creating a festive atmosphere leading up to the New Year [8] Group 3: Consumer Incentives - The event continues to offer consumer benefits through the distribution of millions of coupons via Douyin, allowing visitors to redeem discounts at participating merchants [10] - A new "Very Active Coupon" is introduced, tailored to the preferences of younger consumers, encouraging engagement through various interactive activities [12] - Consumers holding the "Very Active Coupon" can enjoy discounts, redeem exclusive gifts, and unlock special benefits, enhancing their overall experience at the event [13]