起底AI“魔改”视频流量变现灰色链条

Core Viewpoint - The National Radio and Television Administration will implement a one-month special governance initiative starting January 1, 2026, to address the chaotic spread of "AI-modified" videos, focusing on content based on classic literature, historical themes, revolutionary themes, and heroic figures [3]. Group 1: AI Modification Controversy - AI modification, or "AI magic modification," refers to the use of artificial intelligence to radically alter original works, often seen in short videos and visual creations [3]. - Some AI-modified videos have gained significant popularity on short video platforms, with likes reaching tens of thousands, and accounts amassing over 100,000 followers in just half a month [3][5]. - The low technical barrier and high profitability of AI content generation have led many creators to exploit these tools for quick gains, often promoting AI services and monetizing through advertisements and knowledge sharing [4][6]. Group 2: Cultural Impact and Concerns - There is a divide in public opinion regarding AI-modified videos; while some view them as creative expressions, others argue they undermine the integrity and artistic value of original works [5]. - Concerns have been raised about the potential distortion of cultural memory and values, especially for younger audiences who may be influenced by these altered narratives [5][7]. - Legal precedents, such as the "Ultraman AI generation infringement case," highlight the risks of AI modifications distorting historical memory and cultural heritage [5]. Group 3: Governance and Regulation - The National Radio and Television Administration has previously urged short video platforms to monitor and regulate AI-modified content, emphasizing the need for strict entry and oversight of related technologies [8]. - Platforms like Douyin have issued guidelines to discourage low-quality AI-generated content and ensure transparency by labeling AI-generated videos [9]. - Experts suggest that a collaborative approach involving technology companies, legal regulators, and ethical committees is necessary to establish comprehensive governance standards for AI applications [9][10].