氛围拉满，年宵花成仪式感担当

Core Insights - The demand for New Year flowers in Changsha has surged, with various types such as wintergreen, butterfly orchids, and wax plums becoming popular among consumers [3][4] - The price of traditionally affordable flowers like the smoke chrysanthemum has skyrocketed from 7 yuan to between 30 and 50 yuan due to supply and demand imbalances, making it a sought-after variety in the market [3] Group 1: Sales Trends - In Hema Fresh's Huachuang store, butterfly orchids are prominently displayed and are available in various price ranges from 45 yuan for a single stem to 129-399 yuan for combination pots, catering to different customer needs [3] - Wintergreen pots are priced between 39.9 yuan and 288-468 yuan, while butterfly orchids in simple pots are sold for 248 yuan, with premium options reaching 488 yuan [4] Group 2: Social Media Influence - The New Year flower trend has become a "traffic password" on social media platforms, with users sharing creative floral arrangements and DIY ideas, enhancing the festive atmosphere [5] - Popular arrangements include the "福筒 DIY" using red silver willow or wintergreen as a base, decorated with gold leaves and ornaments, symbolizing bringing good fortune home [5][6] Group 3: Consumer Preferences - Consumers are increasingly interested in how to maintain the longevity of their flowers, with specific care tips for butterfly orchids, such as optimal temperature and watering practices [6]