“云药出滇·湾区行”宣传推介活动在粤举办

Core Insights - The event "Yun Medicine Out of Yunnan · Bay Area Tour" was organized by the Yunnan Provincial Department of Agriculture and Rural Affairs, focusing on collaboration in the traditional Chinese medicine (TCM) industry, technological innovation, and market integration [1][4] - Yunnan enterprises promoted key medicinal herbs such as Tianma, which is gaining attention in the Guangdong-Hong Kong-Macao Greater Bay Area market [1][3] Product Development - Zhaotong is transitioning Tianma from traditional raw materials to ready-to-eat, functional, and youth-oriented products, including Tianma essence, functional drinks, and health foods [3] - This product evolution aims to better meet the fast-paced lifestyle and consumption demands of the Bay Area [3] Application Expansion - Zhaotong Tianma is expanding its application from solely medicinal uses to include food-medicine integration, health management, and daily wellness, promoting broader integration into the public health consumption system [3] - The initiative aims to make "nourishing Tianma" a part of more households [3] Market Strategy - Zhaotong plans to strengthen connections with pharmaceutical distribution companies, e-commerce platforms, and cross-border trade entities in the Guangdong-Hong Kong-Macao region to explore international market entry [3] - The strategy includes enhancing brand credibility and market recognition through quality standard construction and a traceable supply chain [3] Strategic Importance - The Guangdong-Hong Kong-Macao Greater Bay Area is viewed as a significant consumer market and a crucial channel for TCM to reach international markets [3] - Zhaotong aims to leverage the "Yun Medicine Out of Yunnan · Bay Area Tour" as an opportunity to deepen cooperation with Bay Area enterprises, promoting the industrialization and marketization of Zhaotong Tianma [3]