跨年追光、滑雪、泡温泉成元旦游主流

Group 1 - The tourism market is experiencing a surge during the New Year holiday, driven by improved transportation networks and diverse cultural offerings [1][2] - The trend of "cross-year light chasing" is gaining popularity, with search volumes for activities like fireworks shows and concerts increasing by over 500% [2] - The demographic shift shows a significant increase in bookings from the post-2005 generation, with a 130% year-on-year growth, while the 1990s generation remains the primary market, accounting for 40% of bookings [2] Group 2 - Major tourist attractions are implementing various strategies to attract visitors, including cultural performances and festive events [3] - Seasonal activities such as skiing and hot spring visits are driving winter leisure consumption, with local resorts reporting high occupancy rates [4] - The competitive landscape of the tourism market is shifting from resource-based to experience-based offerings, reflecting a growing consumer demand for personalized and meaningful travel experiences [4]