如何推动成都商旅深度融合发展

Core Viewpoint - Chengdu aims to promote the deep integration of culture, commerce, tourism, and sports to enhance its brand as a "Park City" and an international consumption center, leveraging new technologies for innovative development [1] Group 1: Achievements in Chengdu's Commercial and Tourism Integration - Chengdu has implemented a series of reformative systems for commercial and tourism integration, enhancing traditional commercial and tourism development mechanisms [2] - The city has launched a three-year action plan to upgrade 4 world-class commercial districts, 12 city-level districts, and 57 regional districts, promoting regional synergy and resource integration [2] - The Chengdu International Food Carnival attracted over 170,000 visitors during the National Day holiday in 2025, showcasing the success of food tourism integration [2] Group 2: Strategic Shift in Cultural and Tourism Integration - Chengdu has transitioned from traditional cultural and tourism integration to a comprehensive integration of culture, commerce, tourism, and sports [3] - The city has successfully combined traditional architectural aesthetics with modern consumer experiences, generating nearly 10 billion yuan in revenue from Chengdu Taikoo Li in 2024 [3] - The integration of music into tourism has led to over 5,810 music performances in 2024, generating approximately 1.693 billion yuan in ticket revenue, a 27.71% increase year-on-year [3] Group 3: New Consumption Scene Upgrades - Chengdu has transformed traditional commercial districts into innovative consumption scenes, integrating agricultural, industrial, and historical spaces into diverse tourism experiences [4] - The Dragon Spring Mountain area attracted over 120,000 visitors in a single day during the 39th Peach Blossom Festival in 2025, demonstrating the appeal of new tourism projects [4] - The Kuanzhai Alley has evolved from a traditional living space to a national-level tourism and leisure district, receiving approximately 1.5 million visitors during the 2025 National Day holiday, a 14% increase year-on-year [4] Group 4: Challenges in Commercial and Tourism Integration - There is a homogenization phenomenon in Chengdu's commercial and tourism projects, with many lacking distinctive features and presenting similar cultural offerings [5] - Some commercial and tourism integration projects remain at a superficial level, primarily focusing on shopping and sightseeing without deeper cultural engagement [6] - The "shortboard effect" in service facilities has been noted, with inadequate transportation connections affecting the accessibility of tourism and commercial projects [7] Group 5: Strategies for Deepening Integration - Chengdu should focus on creating unique integration projects that reflect traditional commercial culture while meeting diverse consumer needs [8] - Extending the commercial tourism industry chain and enhancing the depth of integration can increase the added value of tourism products [9] - Improving smart infrastructure and connectivity between tourism and commercial facilities is essential for enhancing visitor experiences and promoting sustainable development [10]