文旅进商圈销售额同比增长超30%，潍坊跨年迎新点亮消费新场景

Core Insights - The event "Art Starts New Year, Shopping for the Whole City" held in Weifang on December 31, 2025, aimed to invigorate the year-end consumer market through cultural and artistic engagement, resulting in a significant increase in foot traffic and sales [1][3]. Group 1: Event Overview - The event attracted a total of 61,000 visitors, with foot traffic and sales increasing by 10.7% and 30.5% year-on-year, respectively [1][3]. - The Weifang Municipal Bureau of Culture and Tourism announced three core policy areas for promoting cultural tourism consumption, supported by financial initiatives from China UnionPay and exclusive benefits from Weifang Bai Group [3]. Group 2: Consumer Engagement - The event featured a diverse cultural market with 32 participating merchants, including activities such as incense ceremony, tea art, oil painting, and traditional crafts, which became popular engagement points for attendees [3]. - A series of lottery draws and the "Annual Koi Award" giveaway, valued at 5,000 yuan, heightened the excitement and participation among the public [3]. Group 3: Future Initiatives - The Weifang Municipal Bureau of Culture and Tourism plans to continue implementing strategies to boost consumption, focusing on creating new cultural tourism scenarios, business models, and activities that resonate with citizens [4].