Prnewswire·2026-01-01 20:51Core Insights - Princess Cruises celebrated the New Year by unveiling its "Together in the Magic of Alaska" float at the 137th Rose Parade, highlighting the debut of its newest ship, Star Princess, for the 2026 Alaska season [1][7] Company Overview - Princess Cruises is recognized as the 1 cruise line in Alaska, with the 2026 season being its largest ever, featuring eight ships, 180 departures, and 19 destinations [7] - The Star Princess is a 177,800-ton vessel designed to accommodate 4,300 guests, showcasing advanced features such as The Dome and a sphere-shaped Piazza [6] Float Design and Features - The float, designed by Artistic Entertainment Services, is approximately 55 feet long and 21 feet high, adorned with over 300,000 flowers and natural materials, depicting Alaska's wildlife and scenery [3][2] - Floral elements include Blue Tweedia, representing Alaska's state flower, and various other authentic Alaskan florals, creating a lush representation of the state's natural beauty [5][2] Thematic Elements - The float's theme, "The Magic in Teamwork," reflects the dedication of Princess Cruises' 25,000 crew members who contribute to delivering exceptional travel experiences [4] - Performers danced to a reimagined version of "The Love Boat" theme song, connecting the float to the brand's legacy and its role in popularizing cruise vacations [5]